INLUSTRIS is a global transmedia IP, entertainment, fashion/lifestyle brand for the Asian Century; a freestanding pillar of media and cultural expression from the Asian Diaspora to the entire world.
Entertainment Redefined
INLUSTRIS is not just another media brand. We're a revolution in entertainment, fashion, culture, and lifestyle, rooted in the Asian Century. As a beacon of Asian Diaspora creativity, we're reshaping the global narrative with our original, high-concept intellectual properties (IPs).
Our mission? To empower Asian Diaspora talent with ownership, creative freedom, and the resource and revenue networks to enable full self-greenlight ability. We're here to break barriers, not just meet expectations, championing Asian-led media franchises that speak
directly to a global audience.
More importantly, we're creating to match the energy, ambition, and self-image of the Asia Pacific consumer base going into the future—40% of the world population with growing purchasing power.
In 2023, where Asia is already the biggest economic bloc with the largest consumer base on Earth, it makes no sense to look for leadership in a few Hollywood elites who only possess the cultural perspective of 15% of the world population with declining purchasing power.
It’s way past time for Asian Diaspora creators to take our place at the WORLD TABLE and compete for first place instead of worrying about what second place is doing 🙂.
Beyond Entertainment: Fashion with a Purpose
But we're more than just entertainment. INLUSTRIS is a lifestyle statement, blending East Asian culture and aesthetics with originality. Every apparel piece is a testament to our creative spirit, meticulously crafted by our team. Our fashion isn't just merchandise; it's a collection of stories, each piece a narrative thread in the rich tapestry of Asian art and culture.
As an entertainment and apparel brand, we want to be the driving creative force behind the pieces inspired from our entertainment IP that will be launched as individual collections and sub-brands under the INLUSTRIS umbrella. Our mentality is: If we're going to do merch, we're going to go the extra mile and design them as full-on fashion pieces from the get-go. This does not preclude us from collaborating with other brands in the future, but doing things this way initially will:
- Enable us to set a high standard and bring the best of our product design to create the most original collections for our fans and customers.
- Maximize our ability to reinvest revenue back into developing awesome stories and universes with high quality Asian Diaspora representation without interference from traditional media gatekeepers.
Cultural Vanguard
We stand at the forefront of a cultural shift. Asia's rich history, diverse artistic heritage, and the dynamic energy of its people are our inspiration. We're here to supersede the status quo, offering an alternative to Hollywood's outdated narratives. INLUSTRIS is more than a brand; it's a cultural movement, embracing the depth and diversity of Asian experiences.
Our Future Vision
Our journey has just begun. With regular new collections and special surprises like our 2024 Dragon Year celebration, we're constantly innovating. In entertainment, watch as our sci-fi universe, Aayatana, comes to life across multiple formats, each infused with the essence of East Asian art and culture. Join us on this epic adventure, as we build the defining cultural brands of the Asian Century.